Social listening

     With new brands and companies popping up everyday it's hard for old brands/companies to maintain the same success and wealth as new companies that are trending. One company that has been in business for a long time and has been entertaining millions people everyday, this company is Marvel studios and has made big movies and shows like the Avengers, Loki, Iron man, Spider man and many more. I think one reason I picked marvel is because I've been watching Marvel movies for years and shows for years and every kids dream is to be a superhero. 

    With marvel being around for so long they have grown in to a multi millionaire company, with that comes values and morals on why they are doing this. Marvels mission is to "Expand enables legends such like Thor and Iron man to come to life in unexpected ways to resonate with people today".  

    Marvel studios try to promote most of their movies and shows on their social media, such like their new show Hawkeye, and their new film Eternal is also coming out soon. So usually marvel studios  just promotes their new shows or new season for past shows.

    Marvel tends to captivate customers by storytelling and bring the customers into the story and bringing them involved into the series/movie. Marvel has such an engaging storyline and that's why so many people love their movies. Marvels has rivals such as DC where they also have comics, shows and movies and that's why marvel has to switch things up and stay trending, engaging. 

    Marvel tends to respond to their fans by just tweeting and informing their fans about new events going on and coming up.    

    If I was brand manager, ways I would promote marvel would be having a a subscription were it emails people who want to sign up (this is for the people that are die hard marvel fans) and it would be completely free of charge it would just update you about what's coming out and what to expect. It would sense notifications to your email and if you want it could go to your text messages. For the people that are more casual fans I would just tweet it or post about it on Instagram. For the people that aren't really into marvel movies or shows but still watch them occasionally i would have ads, billboards and even shout outs on radios and stuff.